Showcase

In this virtual exhibition we present 13 key topics from the world of cosmetics. For each topic we created a complete solution with inspirational moodboard as well as suggestions for product lines and brand design. Please note that the examples in this showcase have not been implemented yet; they are legally protected concepts.

CASUAL: self confident ? creative ? modern = theme world as mood board.

CASUAL is bought by the self-assured, modern woman. Creative and self-assured, she is interested in design, modern art and fashion. She clubs the night away and pampers herself the next day with good care products.

CASUAL: self-assured ? creative ? modern.

Fictive brand as protected idea. Implemented as a care cosmetic line on the following standard packaging: DAVE stick, KYOTO plastic tottle 125ml with JAMIE cap, KYOTO plastic bottle 200ml with STELLA cap, KYOTO glass bottle 30ml with METROPOLITAN lotion pump, LAURIE cream jar 50ml and LAURIE cream jar 15ml.

YOUNG: cool ? party ? hip = theme world as mood board.

YOUNG is the world of the young party-goer. Cool und hip, she is familiar with youth culture and its hit bands and hot spots. Not expensive, but funky and provocative.

YOUNG: cool ? party ? hip.

Fictive brand as protected idea. Implemented as a care cosmetic line on the following standard packaging: Powder compact T-SHIRT, WAVE powder compacts, WAVE lipstick, NAOMI mascara, NAOMI nail varnish glass bottle and DRAMA tottle 30ml with DISC TOP cap.

COSMECEUTICAL: medical ? oral ? pharma = theme world as mood board.

COSMECEUTICAL is the ever-growing mega trend. Scientifically attested Doctor brands from the lab promise high effectiveness that is medically proven. Consumers are happy to pay a little more to acquire highly effective products from the chemist.

COSMECEUTICAL: medical ? oral ? pharma.

Fictive brand as protected idea. Implemented as a care line on the following standard packaging: FUTURA glass cream jar 50ml, FUTURA plastic bottle 50ml with CREMOSA pump, JOY plastic bottle 150ml with pump, JOY plastic bottle 300ml with LUPO cap, JOY plastic tottle 200ml with LUPO cap and FUTURA glass bottle 30ml with CREMOSA pump.

HAIR: style ? care ? color = theme world as mood board.

HAIR ? the haircare segment is huge. Special care and styling products are available for the various hair types and problems. Anti-ageing products for hair and hair SPAs are a current trend. The aim is professional haircare and styling at the hairdresser.

HAIR: style ? care ? color.

Fictive brand as protected idea. Implemented as a care line in conjunction with decorative cosmetics with the following standard packaging: CELINE cream jar 50ml, NAOMI care stick, DOMINIQUE plastic tottle 50ml with JAMIE cap and tottle 100ml and 200ml, each with MERCURY-cap.