Dieter Bakic has created product, packaging and brand concepts for the cosmetic industry for more than 30 years. The German trade magazine Creativ Verpacken wrote about him: "Meeting Dieter Bakic is experiencing a firework of ideas, knowledge and visions." Under his creative leadership DieterBakicEnterprises has invigorated the cosmetic industry with the concept of deluxe standard packaging. Dieter Bakic is known for his out-of-the-box-thinking and helps clients to build strong brands.

His work for leading cosmetic brands has been rewarded with many prestigious awards. He is a founding member of The Beautiful Club, a global network of top decision-makers in the cosmetic industry.